2016

Appropriated from popular beauty magazines, adverts for cosmetics and grooming products take on a new, more acrimonious meaning. This series is a meditation on the world of commodity and the complex nature behind branding and manipulation. Slogans which once belonged to images depicting beauty are pulled out of context and given new life outside of its original constraints.  Without the interplay of both image and word these seemingly positive and encouraging slogans transcend into a cult like message board changing the way in which mass media is perceived in the everyday.